Meet Cole Williams
Founder of Vessel Financial Planning
Nearly a decade helping families and professionals build plans that actually reflect their lives, not just their investments.
I left a career with one of the country's largest financial firms to build something specifically designed for people in their 30s and 40s, a stage of life where income is growing, family is expanding, and financial decisions are getting more complex by the year.
Who I work with:
- Professionals and young families with household incomes above $150K
- Employees with equity comp (RSUs, stock options, or deferred comp) who want clarity on what to do with it
- People who feel like their finances are slowly getting away from them and want a true partner, not just a portfolio manager
- DIY planners who want a second set of expert eyes before moving forward on their own
Two ways to work together:
- Journey — Ongoing financial partnership with proactive guidance, regular check-ins, and a plan that grows with your life
- Starting Point — Three focused sessions to review your situation, clarify your goals, and deliver a financial plan you can act on right away
What makes Vessel different:
- Fee-only and fiduciary — no commissions, ever
- Trained in both financial planning and life coaching, so the plan reflects what you want
- Proactive by design — you'll hear from me before you think to reach out
Credentials: CFP® | CIMA® | BFA™
Based in Plano, TX | Serving clients virtually nationwide
Designations
Memberships & Affiliations
In the Press
I'm a husband and dad, which means I'm living the same season of life as many of my clients. My wife, Jo, and I are in the thick of it: growing careers, raising a young daughter, and navigating through all the decisions that come with building a life together.
That's not a coincidence. I built Vessel specifically for this chapter because I know firsthand how fast priorities shift, how quickly financial complexity compounds, and how much it matters to have a plan that keeps up with life.
Outside the office, I'm a lifelong DFW kid who has never lived outside of the Lone Star State. I grew up playing drums, still sing at church on occasion, and have a probably-too-consistent nightly habit involving chocolate peanut butter ice cream. Since I'm already telling on myself, I enjoy blaring music with the windows down more than a financial planner probably should. Rooting for the Cowboys and Aggies has made me exceptionally good at managing expectations which, coincidentally, is also key in financial planning.
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Have questions or ready to take the next step? Fill out the form below, and we’ll connect to explore how to build a financial plan around what matters most to you.